Exeed, a premium sub-brand of Chery Automobile, has quickly emerged as a notable player in the global automotive market. Launched in 2017, Exeed was created to cater to consumers seeking a high-end driving experience with a focus on innovation, luxury, and advanced technology. Although it is a relatively new brand, Exeed cars have already made significant strides in the industry, blending Chinese engineering expertise with European design to offer vehicles that stand out in the competitive luxury SUV market.

Explore: Exeed Cars in UAE | Exeed Cars in KSA

Origins: The Birth of a New Vision

The creation of Exeed marked Chery’s ambition to go beyond its established reputation for producing practical, affordable cars and enter the premium segment. Chery, founded in 1997, had already gained recognition as one of China’s leading automotive manufacturers, known for its commitment to quality and technological advancement. However, Exeed was designed to cater to a different kind of consumer — one seeking refinement, sophistication, and cutting-edge technology in a vehicle.

From the start, Exeed positioned itself as a global brand, aiming to compete with luxury automakers such as Audi, BMW, and Mercedes-Benz. To do this, Chery invested heavily in research and development, collaborating with top engineers and designers from around the world. With a design studio based in Europe, Exeed has been able to infuse its vehicles with a distinctly European aesthetic, while still maintaining its Chinese roots in terms of engineering and manufacturing.

European Influence: Design and Innovation

One of the key elements that sets Exeed apart is its European design influence. The brand has partnered with leading design firms and experts in Europe to ensure that its vehicles have a global appeal. The Exeed lineup, characterized by sleek lines, bold front grilles, and refined interiors, reflects a modern, cosmopolitan sensibility that resonates with luxury car buyers around the world.

Exeed’s European connections extend beyond design. The brand has also collaborated with leading technology firms to integrate advanced features into its vehicles, from infotainment systems to safety technologies. For instance, Exeed’s partnership with Bosch has allowed it to incorporate state-of-the-art driver assistance systems, making its vehicles not only stylish but also safe and reliable.

Advanced Technology: A Core Pillar of the Brand

From the very beginning, Exeed has placed a strong emphasis on technology. The brand aims to lead the market with cutting-edge innovations, particularly in areas such as connectivity, electrification, and autonomous driving.

Exeed vehicles are equipped with some of the latest infotainment and connectivity technologies, including voice-activated controls, cloud-based navigation, and real-time traffic updates. The brand’s focus on user experience ensures that drivers can interact with their vehicles seamlessly, whether through a touchscreen interface, smartphone integration, or voice commands.

Electrification is another major focus for Exeed. The brand has been working on developing electric and hybrid powertrains, keeping in line with the global push toward greener, more sustainable vehicles. With the automotive industry rapidly shifting toward electrification, Exeed’s forward-thinking approach positions it well for future growth.

Global Expansion: Entering Key Markets

Although Exeed originated in China, it has always had a global focus. The brand made its international debut in Russia and the Middle East, two key markets where demand for luxury SUVs has been growing steadily. Exeed’s entry into these regions was met with enthusiasm, as consumers were drawn to the brand’s combination of premium features, competitive pricing, and advanced technology.

In the Middle East, particularly in countries like the United Arab Emirates and Saudi Arabia, Exeed’s luxury SUVs have found a receptive audience. The region’s love for premium vehicles, combined with Exeed’s offerings, has positioned the brand as a strong contender in the local market. Exeed has capitalized on this momentum by partnering with prominent dealerships and offering comprehensive after-sales support, ensuring that customers have a positive ownership experience.

Looking Ahead: The Future of Exeed

Exeed’s success over the past few years is only the beginning of its journey. The brand continues to innovate, focusing on expanding its lineup with new models and technologies. Plans include the development of more electric and hybrid vehicles, aligning with global trends toward sustainability and environmental consciousness.

As the brand grows, Exeed’s latest models are committed to maintaining its core values of luxury, technology, and innovation. Its vehicles are designed not only to meet the needs of today’s drivers but also to anticipate the demands of the future, with a focus on connectivity, electrification, and autonomous driving capabilities.

Conclusion: A Brand with Global Ambitions

Exeed’s rapid rise in the automotive industry is a testament to its vision and ambition. By blending Chinese engineering excellence with European design and cutting-edge technology, Exeed has carved out a niche for itself in the competitive luxury SUV market. As the brand continues to expand globally, it remains dedicated to pushing the boundaries of innovation and delivering a premium driving experience to consumers worldwide.

Exeed’s journey is a reminder that heritage is not only about the past; it is about building a foundation for future success, and Exeed is well on its way to becoming a global leader in the luxury automotive segment.