Ford has reported impressive sales growth in Saudi Arabia, solidifying its position as a key player in the Kingdom's automotive market. With its diverse range of vehicles, from sedans to SUVs and trucks, Ford has managed to capture the attention of Saudi consumers, achieving remarkable sales figures in 2024.

One of the main drivers of Ford’s success in Saudi Arabia has been the soaring demand for its SUVs and trucks, which align well with the preferences of Saudi drivers. The Ford Explorer and Ford Expedition have both emerged as top choices for families and adventure enthusiasts alike, offering a blend of power, luxury, and advanced technology.

Meanwhile, the Ford F-150, long recognized for its rugged performance and reliability, has continued to dominate the pickup truck segment in the Kingdom. With the introduction of newer models featuring advanced safety systems, enhanced towing capabilities, and modern infotainment options, the F-150 has maintained its appeal among both personal and commercial buyers.

Ford's ability to integrate advanced technology into its vehicles has been another significant factor in its sales growth. Features such as Ford Co-Pilot360, which offers driver-assist technologies like lane-keeping systems and adaptive cruise control, have resonated well with safety-conscious Saudi drivers. The inclusion of high-end infotainment systems and smart connectivity features, such as SYNC 4, has also enhanced the appeal of Ford models across the Kingdom.

The growing popularity of electric vehicles (EVs) has not gone unnoticed by Ford. The brand has introduced the all-electric Mustang Mach-E in Saudi Arabia, reflecting its commitment to innovation and catering to the Kingdom's Vision 2030, which emphasizes environmental sustainability. With this forward-thinking approach, Ford is positioning itself to capture a larger share of the EV market in the coming years.

Ford’s robust dealer network across Saudi Arabia has played a crucial role in its sales performance. Al Jazirah Vehicles Agencies, Ford’s official distributor in the Kingdom, has expanded its network of showrooms and service centers, ensuring that customers have easy access to Ford’s range of vehicles and after-sales services. This customer-centric approach has been instrumental in strengthening the brand’s reputation and building customer loyalty.

With strong demand for its SUVs, trucks, and electric vehicles, Ford’s growth trajectory in Saudi Arabia appears promising. By focusing on innovation, expanding its product lineup, and enhancing customer service, Ford is well-positioned to continue its upward momentum in the Kingdom’s competitive automotive market.