Ford Motor Company is reaffirming its commitment to Saudi Arabia with new strategic initiatives aimed at expanding its presence in the Kingdom. As part of its ongoing efforts to strengthen its foothold in the Middle East, Ford has announced plans for increased investments in local infrastructure, dealership networks, and after-sales support. This move aligns with Saudi Arabia’s Vision 2030 initiative, which seeks to diversify the economy and modernize its automotive sector.

Expansion of Dealership Network and Services

Ford plans to significantly expand its dealership network across Saudi Arabia, making its vehicles more accessible to a broader audience. The company is focusing on enhancing customer service by upgrading its after-sales support with dedicated service centers and additional spare parts availability. These investments are intended to improve the overall customer experience, ensuring that Saudi drivers have easy access to Ford’s world-class products and services.

To complement this, Ford is introducing new training programs for local sales and service staff, ensuring that the workforce is equipped with the latest knowledge and skills to better serve customers. By bolstering its after-sales service, Ford aims to position itself as a trusted and reliable brand in the Saudi market.

In 2023, Ford made significant strides, with the Ford Territory receiving widespread acclaim and increasing sales by over 15 percent so far this year versus the same period in 2023. Since its launch just 21 months ago, the Ford Territory has swiftly become the segment leader, ranking number one in the Small Utility segment for 2023 and continues its dominance into 2024. The Ford Territory, the perfect choice for those seeking a stylish, capable, and technology-packed SUV, redefines the Small Utility Vehicle segment with its unique blend of style, space, and performance. It offers sleek design, spacious interior, a powerful 1.8L GTDI EcoBoost engine and intuitive connectivity with advanced driver-assist technologies.

Conclusion

Ford’s latest investments in Saudi Arabia reflect its long-term vision for the region, supporting the Kingdom’s economic diversification and automotive ambitions. By focusing on expanding its dealership network, after-sales services, and introducing electric vehicles, Ford is poised to strengthen its position in the Saudi market while contributing to the Kingdom’s broader vision for a sustainable and modernized automotive industry.