Geely, one of China's leading automobile manufacturers, has made a significant stride in expanding its global footprint by launching the all-new Starray SUV in the United Arab Emirates (UAE) at prices starting at AED 85,900. This launch marks a pivotal moment for both Geely and the UAE automotive market, showcasing Geely's commitment to innovation, quality, and customer satisfaction. The new Starray SUV debuts with advanced features, modern design, and competitive pricing, and is poised to redefine the mid-sized SUV segment in the region.

The UAE is a strategic market for global automotive brands due to its affluent consumer base and high demand for luxury and utility vehicles. Geely's decision to introduce the Starray SUV in this market underscores the company's ambition to capture a significant share of the Middle Eastern automotive market. With the Starray, Geely aims to cater to the diverse needs of UAE consumers, offering a combination of performance, technology, and style.

The Starray SUV boasts a contemporary and sharp design that is likely to appeal to a broad range of consumers. The fascia is highlighted by a bold front grille, sharp LED headlights, and aerodynamic lines that give the vehicle a dynamic and modern appearance. The SUV’s robust stance is complemented by a unique set of alloy wheels and a variety of color options, allowing buyers to choose a model that suits their personal taste.

Inside, the Starray offers a luxurious and airy cabin, equipped with high grade materials. Smart ergonomics offers good comfort, ample legroom, and headroom for the driver as well as the occupants. The seat is upholstered in premium leather, and the dashboard is adorned with soft-touch materials and metallic accents, creating an upscale ambiance. Advanced climate control and ambient lighting further enhances the in-car experience.

Geely has equipped the Starray SUV with modern features to ensure a convenient driving experience. The vehicle features a large touchscreen infotainment system that supports Apple CarPlay and Android Auto, allowing seamless integration with smartphones. The system also includes navigation, voice control, and various multimedia options, ensuring that drivers and passengers remain entertained and informed.

In terms of safety, the Starray is well equipped with features like adaptive cruise control, lane departure warning, blind-spot detection, and automatic emergency braking. The driver-assistance systems are designed to provide an extra layer of security and help prevent accidents, making the Starray one of the safest vehicles in its class.

Under the hood, the Starray SUV is powered by a robust and efficient 1.5-litre turbo petrol engine mated to a seven-speed dual-clutch transmission. This engine produces 177 hp and is available in four trims, namely GL, GK, GF, and GF+.

The Starray’s advanced suspension system and responsive steering ensure a smooth and comfortable ride, whether navigating city streets or tackling rougher terrain. The SUV’s all-wheel-drive capability further enhances its versatility, making it suitable for a variety of driving conditions.

One of the most compelling aspects of the Starray SUV is its competitive pricing. Geely has strategically positioned the Starray to offer exceptional value for money, making it an attractive option for budget-conscious consumers who do not want to compromise on quality or features. This pricing strategy is expected to give Geely a competitive edge in the UAE market, where consumers are always on the lookout for the best deals.

The launch of the all-new Starray SUV in the UAE represents a significant milestone for Geely as it continues to expand its presence in the global automotive market. With its stylish design, advanced technology, impressive performance, and competitive pricing, the Starray is set to make a strong impact in the midsize SUV segment.