Kia Middle East has officially launched the restyled version of its SUV, the Sorento, in a grand event held in Dubai. The new Sorento, which boasts significant design enhancements and advanced technological features, is set to redefine the standards of luxury and performance in the SUV segment.

The unveiling event, attended by automotive industry leaders, media representatives, and Kia enthusiasts, showcased the brand’s commitment to innovation and excellence. The restyled Sorento, with its sophisticated aesthetics and state-of-the-art technology, promises to be a game-changer in the highly competitive SUV market.

The restyled Kia Sorento features a bold and refined exterior design that exudes confidence and elegance. The front fascia has been updated with Kia’s signature ‘tiger nose’ grille, now more pronounced and flanked by sleek, adaptive LED headlamps that offer improved visibility. The redesigned bumper and integrated fog lamps enhance the vehicle’s assertive look, while new alloy wheel designs add a touch of sportiness.

At the rear, the Sorento has been equipped with new LED taillights that provide a distinctive light signature. The updated tailgate design, coupled with a sportier rear spoiler and chrome accents, adds to the overall modern and upscale appearance of the SUV.

Inside, the restyled Sorento offers a spacious and luxurious cabin that prioritizes comfort and convenience. High-quality materials, including premium leather upholstery and soft-touch surfaces, contribute to a refined and elegant interior ambiance. The dashboard has been redesigned to accommodate a larger, high-resolution touchscreen infotainment system that supports the latest in connectivity, including wireless Apple CarPlay and Android Auto.

The Sorento’s cabin is designed for versatility and comfort, featuring a three-row seating configuration that accommodates up to seven passengers. The second-row seats offer a sliding function for easy access to the third row, and both rows can be folded flat to create a generous cargo area, making the Sorento perfect for family adventures and long road trips.

Under the hood, the restyled Sorento is powered by a 3.5-litre V6 engine which produces 268 hp and 331 Nm of torque. This engine is paired with Kia’s latest transmission technologies. The Sorento’s driving dynamics have been further refined, offering a smoother and more responsive ride. The SUV is equipped with an advanced all-wheel-drive system and multiple drive modes, allowing drivers to tailor the vehicle’s performance to their preferences and driving conditions.

Safety remains a top priority for Kia, and the restyled Sorento is equipped with a comprehensive suite of advanced safety features. Standard safety equipment includes multiple airbags, anti-lock brakes (ABS) with electronic brake-force distribution (EBD), electronic stability control (ESC), and a rearview camera with dynamic guidelines. Additionally, the Sorento features an array of advanced driver assistance systems (ADAS) such as blind-spot collision avoidance, lane-keeping assist, forward collision warning, and smart cruise control.

The launch of the restyled Sorento in the Middle East is a strategic move for Kia, aimed at reinforcing its presence in the region’s growing SUV market. The Middle Eastern market, known for its diverse customer base and demand for high-quality, reliable vehicles, presents significant opportunities for Kia. The restyled Sorento, with its blend of luxury, performance, and advanced features, is well-positioned to attract discerning customers.

Kia Middle East is also expanding its dealer network and enhancing after-sales services to provide a comprehensive ownership experience. The company is committed to supporting customers throughout their journey, from purchase to maintenance, ensuring satisfaction and loyalty. The introduction of the restyled Sorento marks a significant milestone for Kia in the Middle East. With its modern design, enhanced features, and commitment to quality, the Sorento is set to make a substantial impact in the midsize SUV market.