In a recent achievement that reinforces its position as a leading luxury automotive brand, Land Rover has emerged as the highest scorer in the J.D. Power China Customer Service Index (CSI) Study. The 2024 study highlights the exceptional after-sales service standards of Land Rover, placing the British automaker above other premium brands in terms of customer satisfaction in China. The British marque has scored 805 points out of 1,000 points. In the premium category, other brands like Mercedes-Benz, Cadillac, Porsche, and Audi have scored 802, 801, 798, and 797 points, respectively.

J.D. Power's CSI study is well-regarded for its comprehensive analysis of customer experiences with automotive brands, focusing on the critical elements of after-sales services such as service quality, vehicle pick-up, service advisor interaction, and service facility environment. The latest edition of the study has emphasized Land Rover's consistent efforts to improve its customer experience in the competitive Chinese market. Among the domestic Chinese brands, Geely takes a lead with 786 points, followed by Chery and GAC Trumpchi at 780, FAW Hongqi with 776, and Jetour with 768 points.

Land Rover's rise to the top of the rankings in the 2024 CSI study can be attributed to a few key factors. The brand's significant investment in service infrastructure and the continuous training of its personnel have played an instrumental role. By maintaining high standards in both its service centres and the expertise of its service advisors, Land Rover has not only addressed customer concerns promptly but has also exceeded expectations in delivering personalised service.

The automaker has also been proactive in leveraging digital technology to enhance customer convenience. Land Rover's integration of online service booking and digital communication channels has made it easier for customers to schedule appointments and stay informed about the service status of their vehicles. This focus on integrating modern digital tools into the service process aligns well with the expectations of Chinese consumers, who increasingly value seamless, technology-enhanced experiences.

According to the J.D. Power study, Land Rover’s ability to anticipate and proactively address customer needs was a significant differentiator. The brand’s emphasis on providing an engaging and comfortable service experience, coupled with high levels of transparency regarding costs and procedures, contributed to its high scores in the CSI survey.

As a result, Land Rover's recognition as the highest scorer in the J.D. Power China CSI Study not only highlights its dedication to improving customer service but also enhances its standing among luxury car buyers in China. With this latest accomplishment, Land Rover continues to set benchmarks in after-sales services, ensuring its customers enjoy a premium experience beyond just the driving aspect of their vehicles.