Jetour, a rapidly emerging automotive brand, has made significant strides in the global automotive market, including the Middle East. Known for its stylish designs, advanced technology, and competitive pricing, Jetour is a brand that resonates with a wide range of customers. But beyond its current success lies a fascinating heritage rooted in a commitment to innovation, quality, and customer satisfaction. This blog post delves into the heritage of the Jetour brand, exploring its origins, key milestones, and the values that drive its vision for the future.

Origins of Jetour: A New Vision for Modern Mobility
Jetour is a sub-brand of Chery Automobile, one of China’s top car brands. Founded in 2018, Jetour was created to target the growing demand for SUVs and crossovers with a focus on family-friendly features, luxury, and affordability. While relatively new, the brand quickly established itself as a serious contender in the automotive world, leveraging Chery’s extensive experience and expertise in automotive manufacturing.
Chery’s decision to launch Jetour was driven by a strategic vision to create a brand that caters to young, urban families seeking a blend of style, technology, and practicality in their vehicles. Jetour’s name itself reflects this ethos, combining the words ‘Jet’ and ‘Tour’ to evoke the idea of fast, adventurous travel - perfectly aligning with the brand’s philosophy of providing vehicles that are dynamic, reliable, and ready for the journey ahead.

Key Milestones in Jetour’s Journey
2018 – Launch of the Jetour X70: Jetour debuted with the X70, a mid-size SUV that quickly captured attention for its sleek design, spacious interior, and advanced features. The X70 set the tone for what Jetour aimed to achieve—high-quality vehicles that are accessible to a broad audience.
2019 – Expansion of the Model Lineup: Building on the success of the X70, Jetour expanded its lineup with the introduction of the X90, a larger SUV designed for families needing extra space and comfort. The brand also introduced a range of powertrains, including turbocharged engines that provide a blend of power and efficiency.
2020 – Entry into International Markets: Jetour began its international expansion in 2020, entering markets in South America, Russia, and the Middle East. The brand’s entry into the UAE and other Gulf countries was a strategic move, capitalizing on the region’s demand for high-quality yet affordable SUVs. The brand’s commitment to adapting its vehicles to meet the needs of local markets, including hot climate testing, reinforced its dedication to quality and customer satisfaction.
2021 – Introduction of Hybrid and Electric Models: In line with global trends towards sustainable mobility, Jetour introduced hybrid and electric variants, showcasing its commitment to environmental responsibility. The introduction of the Jetour X70S EV marked a significant step towards expanding its green footprint and is one of the good Jetour cars to buy.
2023 – Technological Innovations and Smart Mobility: Jetour continued to push the boundaries of automotive technology with the introduction of advanced driver-assistance systems (ADAS), AI-driven infotainment, and connectivity features. Jetour’s vehicles are now equipped with smart driving technologies that enhance safety, convenience, and driving pleasure, further distinguishing the brand from its competitors.

Design Philosophy: A Blend of Tradition and Modernity
Jetour’s design philosophy is deeply rooted in the concept of blending traditional automotive elegance with modern innovation. The brand draws inspiration from Chinese cultural elements, such as the use of flowing lines and harmonious proportions, to create vehicles that are not only functional but also aesthetically pleasing.
Every Jetour new model car is designed with the driver and passengers in mind, focusing on spacious interiors, user-friendly interfaces, and luxurious touches that elevate the driving experience. The attention to detail is evident in every aspect, from the high-quality materials used in the cabin to the advanced technology integrated into the vehicle’s systems.

Commitment to Quality and Customer Satisfaction
One of the cornerstones of Jetour’s heritage is its unwavering commitment to quality and customer satisfaction. Leveraging Chery’s extensive research and development capabilities, Jetour employs rigorous testing and quality control measures to ensure that its vehicles meet the highest standards. The brand’s manufacturing facilities are equipped with state-of-the-art technology, and its engineering teams are dedicated to continuous improvement.
Jetour’s customer-centric approach extends beyond the showroom. The brand places a strong emphasis on after-sales service, offering comprehensive warranties and a wide network of service centers to ensure that customers receive the support they need. This dedication to customer care has helped Jetour build a loyal following in a short time, setting it apart from many competitors.

Jetour’s Vision for the Future
Jetour’s heritage is not just about its past achievements but also about its ambitious vision for the future. The brand aims to become a global leader in smart, sustainable mobility, with plans to expand its portfolio of electric and autonomous vehicles. Jetour is investing heavily in research and development, exploring new technologies such as AI, big data, and the Internet of Things (IoT) to create vehicles that are not only modes of transport but also intelligent companions on the road.
In the coming years, Jetour plans to further strengthen its presence in international markets, including the Middle East, by introducing more models tailored to local tastes and preferences. The brand’s focus will remain on delivering value, quality, and innovation, ensuring that it continues to meet the evolving needs of modern consumers.

Conclusion
Jetour’s heritage is a story of rapid growth, innovation, and a steadfast commitment to quality. From its origins under Chery Automobile to its status as a rising star in the global automotive market, Jetour has consistently demonstrated that it is a brand driven by a passion for excellence. With its eye on the future and a firm foundation rooted in tradition, Jetour is poised to continue its journey of success, offering drivers around the world a new perspective on what it means to travel in style, comfort, and confidence.